Shane Wright, a 2011 graduate of Freedom High School, poses with a southwest chicken pizza outside of his new eatery, Wright's Pizza, at 835 N. New St. in Bethlehem.
The pizzeria, which opened March 18 at 835 N. New St. (former Johnnie Lustig’s Frankfurters spot), features nearly two dozen specialty pizzas, including buffet (chicken fingers, mozzarella sticks, French fries, onion rings, marinara sauce and mozzarella cheese), Mac Attack (ground beef, 1,000 Island dressing, red onion, pickles and mozzarella) and Italian hoagie (ham, salami, capicola, provolone and mozzarella).
Top-selling pizzas in its first week include chili cheese dog (hot dogs, chili and cheddar cheese), grandma (chunky marinara, garlic, basil and mozzarella) and mac and cheese (homemade mac and cheese, bacon and mozzarella).
“We’re known for our specialty pizzas,” Wright said. “And if what you’re looking for isn’t on the menu, we’ll still make it if we have the ingredients.”
Wright, who is operating the business with partner Tanu Oza, previously ran pizza shops in Point Pleasant and North Brunswick, New Jersey.
In Bethlehem, customers can sit at a few high-top counter seats or an outdoor picnic table, but the eatery mostly handles takeout and delivery orders, Wright said. Online ordering is available through Grubhub, Slice and DoorDash.
Wright’s Pizza, which has a slogan of “where you can’t go wrong,” also offers salads; strombolis; hot and cold subs (also available as wraps) such as California cheesesteaks, chicken parm and tuna hoagies; appetizers and sides such as Buffalo wings, pepperoni bites and mac and cheese bites; and desserts such as cannolis, cheesecake and triple chocolate cake.
Other specialty pies, priced at $13.99 for a small and $17.99 for a large, include pickle (pickle, ranch dressing, garlic and mozzarella), The Greek (gyro meat, red onion, tzatziki sauce and mozzarella), sweet and spicy chicken (fried chicken, sweet and spicy sauce and mozzarella) and The Hog (pepperoni, sausage, bacon, tomato, onion and spinach).
“Our dessert pizzas have also been selling a lot,” Wright said. “We have everything from Nutella pizza to cannoli pizza to Oreo pizza.”